For more than 45 years, the Saud bin Abdulaziz Al Saif Group has been steadily advancing toward leadership, becoming one of the most prominent commercial groups in the Saudi market today. The group was founded with a clear vision based on quality, reliability, and innovation, and has expanded under its umbrella to include a diverse group of leading companies in vital fields.

The group’s activities include advertising and publicity, printing, event and exhibition organization, booth design and installation, personal care, luxury products, and the trade of charcoal, heating, and barbecue supplies. Through these diverse specializations, the group has been able to meet the needs of the Saudi market with high professionalism and exceptional service.

We believe that customer relationships are based on mutual trust and that continuous development is the path to true success. Therefore, we are keen to adopt the latest solutions, work as a team, and keep pace with the aspirations of the Kingdom’s Vision 2030, so that we can be part of the story of national transformation and sustainable economic growth.

The Saud bin Abdulaziz Al-Saif Group is not just a group of companies, but a Saudi success story that is renewed every day, based on a long history of achievements and extended partnerships with more than 10 million customers throughout the Kingdom.